New Business Models and Collaborative Consumption
How to increase value by sharing products? Opportunities for new business models and responsible consumption
- How would our lives look like in a few years time if we didn’t possess all the items we use?
- What are the future trends in collaborative and responsible consumption?
- What kinds of business models do we need for responsible consumption? How can businesses make the transition towards these new business models?
- What are the success factors and barriers for collaborative consumption models?
Western society is currently facing the challenge of finding new ways to support lifestyles that are less resource intensive than our current ones. This requires a shift in consumer wants, status symbols and values. It also opens up opportunities for entrepreneurs and multinational companies to test and apply new and different business models, namely “collaborative consumption”, e.g. the sharing, lending and swapping of products. Collaborative consumption requires new roles for consumers, and for business to get involved in peer-to-peer business models and to interact with each other more closely.
The workshop will demonstrate examples of collaborative consumption from all over Europe. These will include peer-to-peer car sharing, renting and swapping of private homes, lending or sharing machinery, insurance systems between friends, commercial renting models for children’s toys, and people’s supermarket. Practitioners will share their insights on success factors and barriers to these new business models. Format:Interactive Opening:
Which collaborative consumption model have you experienced? Which one would you like to experience? (5-10 min)Impulse Presentation:
“New Business Models 2030 – Collaborative Consumption”,
|Michael Kuhndt, Director, Collaborating Centre on Sustainable Consumption and Production, CSCP (15 min)|
The panel will bring together experts from collaborative consumption businesses, consumer organisations and NGOs to discuss the benefits, success factors and barriers to collaborative consumption.Key questions of the panel:
- What are the benefits of collaborative consumption for society and for the environment? How do business benefit?
- Which types of collaborative consumption models are there– both peer-to-peer and business to consumer? Which ones are the most promising for the future?
- What are the factors that ensure the success of a collaborative consumption business? What are barriers?
- What are the framework conditions necessary for collaborative consumption models to promote more sustainable lifestyles?
|Moderator: Dr. Nadine Pratt, Team Leader Sustainable Business and Entrepreneurship, CSCP|
|Catrin Krueger, Verbraucherinitiative e.V.|
|Jörg-Andreas Krüger, Head of the Department for Nature Conservation
and Environmental Policies, NABU|
|Gunnar Froh, Airbnb Germany|
|Horst Häring, Head of Business Development D-A-CH, Floow2|
The aim will be to demonstrate the potential of collaborative consumption and business models
- Discuss under which conditions collaborative consumption has a positive environmental impact
- Identify which lifestyle hot spots can be addressed with collaborative consumption
- Present interesting business models related to collaborative consumption – both peer to peer and business to consume
1. Discuss reasons and rationales for collaborative consumption.
2. Identify opportunities for the reduction of environmental impacts and more sustainable lifestyles via collaborative consumption.
3. Show examples of different business models based on collaborative consumption and discuss rationales and revenue models.
Best Practice Cases:
Airbnb is one of the largest community marketplaces for renting private homes – from a single apartment to a castle. Renting can be done online or via mobile phone. Airbnb operates in 26,000 cities in 192 countries.
FLOOW2 is an online market place for companies. Floow2 allows companies to trade (share) free capacities between each other. Currently, floow2 offers machinery and vehicles from the construction and agricultural sector. New sectors are planned for the near future.Background Information:
- Jürgen Howaldt and Michael Schwarz: Social Innovation: Concepts, research fields and international trends, http://www.sfs-dortmund.de/odb/Repository/Publication/Doc%5C1289%5CIMO_Trendstudie_Howaldt_Schwarz_englische_Version.pdf
- Gerd Scholl, Lasse Schulz,
Elisabeth Süßbauer, Siegmar Otto: Nutzen statt Besitzen – Perspektiven
für ressourcen- effizienten Konsum durch innovative Dienstleistungen, http://www.ioew.de/publikation-single/Nutzen_statt_Besitzen_Perspektiven_fuer_ressourcen_effizienten_Konsum_durch_innovative_Dienstlei/?tx_t3ukioew_pi1[pointer]=6&cHash=3de12224cc13d716b8925a1664c832f6
- Heinrich-Böll-Stiftung in Zusammenarbeit mit dem Naturschutzbund Deutschland e.V.: Nutzen statt Besitzen - Auf dem Weg zu einer ressourcenschonenden Konsumkultur, http://www.nabu.de/imperia/md/content/nabude/konsumressourcenmuell/studie_nutzen_statt_besitzen.pdf