Urs-Peter Schmidt, Switzerland

Urs-Peter Schmidt studied economics before he started his career at Kraft Foods, part of Mondelēz International, 17 years ago. In the past, Urs-Peter Schmidt has been responsible for many of Kraft Foods’ iconic brands, most of all Milka.

Beside the development of the brand, he has been playing a leading role in terms of Milka’s sustainability process and initiated various projects to improve the ecological impact of Milka, for example through the implementation of the resealable Milka Flow Pack.
in cooperation with:
Rapunzel
BfN
ICRAF
DEG
KRAFT FOODS
Serviceplan
FSC
Soil and More
IFOAM
cscp
BMZ
FiBL
NABU
brands and values
FLO
NürnbergMesse
Rewe Group
Rainforest Alliance
RWE
Danone
UTZ certified
DGCN
Naturland
Lavera
WWF Deutschland
DP-DHL