Urs-Peter Schmidt, Switzerland

Urs-Peter Schmidt studied economics before he started his career at Kraft Foods, part of Mondelēz International, 17 years ago. In the past, Urs-Peter Schmidt has been responsible for many of Kraft Foods’ iconic brands, most of all Milka.

Beside the development of the brand, he has been playing a leading role in terms of Milka’s sustainability process and initiated various projects to improve the ecological impact of Milka, for example through the implementation of the resealable Milka Flow Pack.
in cooperation with:
ICRAF
IFOAM
BfN
FLO
brands and values
cscp
Serviceplan
DP-DHL
WWF Deutschland
BMZ
Danone
Soil and More
Rewe Group
KRAFT FOODS
NürnbergMesse
DGCN
UTZ certified
NABU
Rapunzel
Naturland
Rainforest Alliance
DEG
RWE
Lavera
FSC
FiBL